Find the Leaks, Fix Them, and Prove It in Your Own Numbers
Most consultants hand you a report and leave. The Digital Deep Dive is a hands-on engagement: we set a baseline from your last 90 days of data, work directly with your vendors and CRM to put the fixes in place, and track the change with you every month.
- 90 DaysBaseline Data
- Hands-OnWith Your Vendors & CRM
- MonthlyTracking & Review
- 100%Human-Reviewed
For Dealers Who Want Results, Not Recommendations
If you're spending real money on digital and can't prove what it sells, a one-time report won't fix it. You need someone inside the data, working with your vendors, until the numbers move.
- You spend heavily on digital and can't tie it to sold units.
- You pay several vendors and nobody coordinates them.
- Leads come in, but nobody can say what happens to them next.
- Past audits gave you a list of problems and no one to fix them.
- Leadership wants proof, month by month, that changes are paying off.
The Audit, Then Everything Behind It
The Deep Dive builds on our Digital Performance Audit. The audit uses only what any shopper can see. The Deep Dive goes inside your accounts to see what's really happening.
- Everything in the audit: website, Google Business Profile and reviews, SEO and AI search, visible ads, third-party listings and inventory.
- Inside your accounts: Google Analytics, ad accounts, call tracking, CRM and lead handling, with view access you grant.
- A 90-day baseline built from your data before we start, so every change is measured against where you were.
- Hands-on implementation with your vendors and inside your CRM. We don't just recommend the fix, we see it through.
- Monthly tracking and review against your baseline, in plain English.
From Baseline to Proof
Set the Baseline
We pull your 90 days of data before kickoff. That's the starting line for every result.
Deep Dive Review
We review every channel and system, then build a plan ranked by impact on sales.
Implement with Your Vendors
We work directly with your vendors and in your CRM to put the fixes in place.
Track Every Month
Monthly reviews show what changed against your baseline and what's next.
Results Review
We compare where you are to where you started and set the plan going forward.
The Numbers That Show Whether Your Money Is Selling Cars
Every month, we compare these numbers to your 90-day baseline, so you see exactly what changed and where.
Lead Handling: Where the BDC and Digital Meet
Tracked separately for internet leads and phone calls, because each one leaks in different places.
- Lead or Call
- Connection
- Appointment Set
- Show
- Sale
- Lead to connection: how many leads you actually reach
- Connection to set: how many conversations become appointments
- Lead to appointment set: the overall booking rate
- Set to show: how many appointments walk in
- Show to sale: how many visits become sold cars
Internet Leads
Plus average first response time, and the share of leads answered within 15 minutes.
Phone Calls
Plus phone answer rate: calls answered versus calls missed.
Money
- CPNUR (marketing cost per car sold)
- Cost per lead
- Cars sold, and lead-to-sale rate
Digital
- Vehicle-page-to-lead rate: how many shoppers viewing a car reach out
- Google Business Profile actions: calls, website clicks and direction requests
Why Digital and the BDC Can't Be Separated
A Large Auto Group in the Boston Market
- What They Asked For
- A digital deep dive, with oversight of how their vendors put the changes in place.
- What the Data Showed
- The digital numbers led straight into how leads were handled after they arrived.
- Where It Went
- From Digital to the CRM.The engagement grew to include a review of their CRM process, because you can't fix digital results without fixing what happens to the lead.
Your Marketing and Your BDC Are One System
Dealers often try to manage digital and the BDC separately. They always overlap. Every lead your marketing pays for is won or lost in the BDC and the CRM. The Deep Dive looks at the whole path, so you stop paying for leads that never get worked.
We needed a strategic partner who could audit our operations, optimize our marketing, and drive measurable growth. Jessica delivered on all fronts.
Audit or Deep Dive: Which One Fits Your Store?
The audit shows you where you're losing sales. The Deep Dive fixes it with you and proves the change in your own numbers.
| Compare | Quick LookDigital Performance Audit | Full EngagementDigital Deep Dive |
|---|---|---|
| What we review | What any shopper can see: website, Google listing and reviews, SEO and AI search, visible ads, listings and inventory | Everything in the audit, plus your Google Analytics, ad accounts, CRM, call tracking and lead handling |
| Account access | None needed. Public data only. | View access to your accounts |
| Baseline | A snapshot of today | Your 90 days of data before we start |
| Fixes | A plan ranked by impact on sales | We work with your vendors and CRM to put the fixes in place |
| Tracking | One review call | Monthly tracking and review against your baseline |
| Length | One time | Set to fit your store |
| See the Audit | See the Deep Dive |
Digital Deep Dive FAQs
How long is the Digital Deep Dive?
It depends on your store. We agree on the length up front, and we track your numbers every month against your baseline until the results are where they should be.
What is the 90-day baseline?
Your data from the 90 days before we start. Every monthly review compares your results to that starting point.
How is it different from the Digital Performance Audit?
The audit uses only public data and ends with a plan. The Deep Dive includes the audit, adds view access to your accounts, and continues while we put the fixes in place and track the results.
What do you track every month?
Cost per car sold (CPNUR), cost per lead, cars sold and lead-to-sale rate; your lead handling from first contact to sale, tracked separately for internet leads and phone calls; response time and phone answer rate; vehicle-page-to-lead rate; and Google Business Profile actions. See the full list.
Do we have to switch vendors?
No. We work with your current vendors and hold them to the plan. If a vendor isn't delivering, the monthly data will show it.
Does it include the BDC and CRM?
Yes. We review CRM and lead handling as part of the Deep Dive, because that's where digital spend turns into sold cars or gets lost.
Was this called the Digital Health Assessment?
Yes. The Digital Deep Dive is our full digital health assessment, renamed to reflect how far it goes.
Fix the Whole Path from Click to Sold Car
See Exactly What Your Digital Spend Is Selling
Book a short discovery call. We'll walk through how the Deep Dive would work for your store.
Tell Us Where Your Store Is Losing Money
Share a little about your dealership and we'll follow up to set up a discovery call.